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CHIA Vic
The Client
Advocating for safe, affordable homes for all Victorians
CHIA Vic is the peak body representing Victoria's not-for-profit community housing sector. CHIA Vic advocates for and supports the community housing sector to grow and thrive through policy representation, training, and raising the profile of community housing as a solution to housing stress and homelessness.
As a small but dedicated team working amidst a housing crisis, our engagement with CHIA VIC went beyond the development of an engaging digital marketing campaign, working with community housing organisations to build capacity, create lasting tools and develop skills that will continue to generate positive impact long after the project ends.
By the numbers
We're passionate about producing meaningful, high-quality work that generates positive impact long after the project ends.
NFP organisations provided marketing and training
people reached through Facebook and Instagram
reusable marketing assets created
The Challenge
Community housing organisations play a critical role within the housing system, ensuring all Victorians have the dignity of an appropriate, secure, and affordable home. However, increased awareness and positive sentiment within the wider community are needed to ensure these organisations can meet the increased need for community housing.
Our approach
Working alongside CHIA Vic’s team, we translated established key messaging and community engagement frameworks into a flexible digital marketing campaign that encouraged empathy, understanding and a positive perception of community housing’s role within the sector. The campaign and its accompanying assets were developed for longevity, understanding that strengthening public support requires ongoing effort.
What we delivered
Multiple resources were delivered alongside the campaign strategy to ensure CHIA Vic and its member organisations were supported in their long-term mission, including community management guidelines, editable brand templates for digital marketing, filmed training on campaign implementation, open office sessions for personalised support and a dedicated campaign microsite.
The impact
The campaign's impact resonates across Victoria's housing sector: reaching over 750,000 people through social media and equipping 70+ not-for-profit organisations with essential marketing materials and training. With 30+ reusable marketing assets created, we've not only built immediate campaign success but empowered CHIA Vic's member organisations with the tools, confidence, and capabilities to drive positive community sentiment well into the future—creating a lasting foundation for stronger public support of community housing.
The team at Morrow have continually exceeded my expectations. Thoughtful and insightful, they effortlessly built strong relationships with our team, bringing together our collective expertise to guide us towards success.
Positive and proactive, they’re skilled communicators, talented creatives, and they get things done quickly – crafting a beautiful brand identity and website for our launch in a super tight timeframe. We couldn’t be happier.
Ready to amplify your impact?
Our expertise spans the complete digital journey through thoughtful brand design, engaging websites, and strategic marketing. We're here to listen, understand and work alongside you to create something meaningful.
