-1.svg){kind=logo}
.svg){kind=logo}
Healthy Male Website Redevelopment
The Client
Working towards generations of healthy Australian men
Healthy Male empowers men and boys to take charge of their health by sharing accessible, engaging, and evidence-based health information while also developing the capabilities of the health systems and practitioners who care for them.
With a target audience of digital natives, Healthy Male expanded their online offering to more effectively communicate with men and health practitioners. To support this evolution as a trusted resource for men’s health and boost health literacy among Australian men, we redesigned their website with the user at its core—improving navigation, SEO, and accessibility.
By the numbers
We're passionate about producing meaningful, high-quality work that generates positive impact long after the project ends.
active users accessing clinical summary guides des
active users since June 2024
increase in views from previous period
The Challenge
The way people search for health information has evolved—most of us now turn to Google before booking a consultation. With most of Healthy Male’s website traffic coming from search engines, improving SEO became a priority. However, attracting visitors was just the first step. Once users landed on the site, it was essential to provide a seamless user experience that guided them through the tools and information available, establishing Healthy Male as a trusted resource in men’s health.
Our approach
To support the health literacy of Australia’s men and boys, we need to create a website that places the user experience at its core. Improved functionality, easy-to-navigate pathways and effective search parameters were essential to ensuring both men and the health professionals who care for them could easily access the information they needed.
What we delivered
Healthy Male’s website was relaunched in April 2024 with a sleek new design, smoother functionality and more content. This revamp focused on improving navigation and search parameters, increasing accessibility, and updating the visual branding to better appeal to their target audience.
In April 2024, Healthy Male’s website relaunched with an updated design, enhanced functionality, and expanded content. This transformation focused on improving searchability, refining navigation, and boosting accessibility to ensure the site was functional for everyone. We also updated the visual branding to better engage with the target audience.
The impact
The impact of Healthy Male's digital transformation speaks through the numbers: one million active users since June 2024, including 2,607 users accessing clinical summary guides for healthcare professionals, and an 8.3% surge in overall views. With newsletter signups jumping 50% post-launch, the redesigned platform isn't just attracting visitors—it's engaging them with vital health information and solidifying Healthy Male's position as a trusted resource for both everyday men and healthcare professionals.
The team at Morrow have continually exceeded my expectations. Thoughtful and insightful, they effortlessly built strong relationships with our team, bringing together our collective expertise to guide us towards success.
Positive and proactive, they’re skilled communicators, talented creatives, and they get things done quickly – crafting a beautiful brand identity and website for our launch in a super tight timeframe. We couldn’t be happier.
Ready to amplify your impact?
Our expertise spans the complete digital journey through thoughtful brand design, engaging websites, and strategic marketing. We're here to listen, understand and work alongside you to create something meaningful.
